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All of Canada thanks you. As do we.

In recognition of the selfless acts of service to our country and communities, General Motors is proud to show our appreciation by offering our Canadian Heroes a $1,000* bonus towards the purchase or lease of eligible new 2020 or 2021 Chevrolet, Buick, GMC or Cadillac vehicles. Canadian Forces personnel, First Responders and Professional Healthcare Workers are eligible.* Plus, this great new offer can be combined with other retail offers and partner programs!

Program Details

To participate, simply bring proof of eligibility* to Selkirk GM. We’ll be able to answer any and all questions regarding eligible vehicles, down payments, trade-ins, combining offers, and more.

This is our way of saying thank you for all you have done and continue to do for our country.

Frequently Asked Questions

  • Which vehicles are eligible?

    See dealer for vehicle eligibility on new 2020 or 2021 Chevrolet, Buick, GMC and Cadillac models.

  • How do I participate in the Heroes Bonus?

    Simply bring in your current or former proof of Canadian Forces membership, valid proof of current Canadian First Responder employment/government issued ID or valid proof of current practice at a Canadian hospital, clinic or retirement/nursing home to your local Chevrolet, Buick, GMC or Cadillac dealership.

  • How many vehicles am I eligible to purchase, finance and/or lease?

    There is no restriction on the number of vehicles an eligible individual can purchase/lease through the Heroes Bonus.

  • Can I share my Heroes Bonus?

    Yes, you can share your bonus with your spouse.

  • Can I combine the Heroes Bonus with current retail incentives and other offers?

    Yes, in most cases. Ask your local Dealership for details.

  • Can I order a vehicle through this program, rather than choosing one from my dealer’s inventory?

    Yes, absolutely!

  • Can I use a trade-in with the Heroes Bonus?

    Yes. Your dealership will be able to provide more information on trade-ins.

  • Who is eligible for the Heroes Bonus?

    Canadian Forces personnel who qualify for this program include:

    Active members
    Spouses* of any of the above including surviving spouses

    First Responders personnel who qualify for this program include active:

    911 dispatchers
    Spouses* of any of the above

    Professional Healthcare Workers practicing at a Canadian hospital, clinic, or nursing/retirement home, including:

    Professional Healthcare Workers

Contact Info

Phone Numbers:Sales Hours:
  • Mon - Fri9:00 AM - 6:00 PM
  • Sat9:00 AM - 5:00 PM
  • SunClosed
Service Hours:
  • Mon - Fri7:30 AM - 6:00 PM
  • Sat8:00 AM - 5:00 PM
  • SunClosed
Parts Hours:
  • Mon - Fri8:00 AM - 5:30 PM
  • Sat8:00 AM - 5:00 PM
  • SunClosed

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1010 Manitoba Ave Selkirk, MB R1A 3T7

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1010 Manitoba Ave • Selkirk, MB R1A 3T7

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Today's Hours:

Open Today! Sales: 9am-6pm

Open Today! Service: 7:30am-6pm

Open Today! Parts: 8am-5:30pm

Selkirk Chevrolet Buick GMC Ltd 50.1550809, -96.8991963.