In recognition of the selfless acts of service to our country and communities, General Motors is proud to show our appreciation by offering our Canadian Heroes a $1,000* bonus towards the purchase or lease of eligible new 2020 or 2021 Chevrolet, Buick, GMC or Cadillac vehicles. Canadian Forces personnel, First Responders and Professional Healthcare Workers are eligible.* Plus, this great new offer can be combined with other retail offers and partner programs!
To participate, simply bring proof of eligibility* to Selkirk GM. We’ll be able to answer any and all questions regarding eligible vehicles, down payments, trade-ins, combining offers, and more.
This is our way of saying thank you for all you have done and continue to do for our country.
See dealer for vehicle eligibility on new 2020 or 2021 Chevrolet, Buick, GMC and Cadillac models.
Simply bring in your current or former proof of Canadian Forces membership, valid proof of current Canadian First Responder employment/government issued ID or valid proof of current practice at a Canadian hospital, clinic or retirement/nursing home to your local Chevrolet, Buick, GMC or Cadillac dealership.
There is no restriction on the number of vehicles an eligible individual can purchase/lease through the Heroes Bonus.
Yes, you can share your bonus with your spouse.
Yes, in most cases. Ask your local Dealership for details.
Yes. Your dealership will be able to provide more information on trade-ins.
Canadian Forces personnel who qualify for this program include:
Spouses* of any of the above including surviving spouses
First Responders personnel who qualify for this program include active:
Spouses* of any of the above
Professional Healthcare Workers practicing at a Canadian hospital, clinic, or nursing/retirement home, including:
Professional Healthcare Workers
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